New 2023 Toyota Prius FWD XLE

All new car pricing/discounts are subject to financing through Southeast Toyota Finance only. New vehicle pricing includes all offers and incentives. Call Dealer for Accurate Price subject to market conditions. If provided, Advertised Price (“Price”) EXCLUDES all optional dealer installed items selected by the purchaser, and applicable official taxes and fees. All pricing excludes special APR and lease programs, tax, tags, dealer added accessories/packages, and dealer admin fees. Call dealer for details. Dealer doc fee $785, vehicles and state offers not included. Price includes non-optional dealer installed accessories. Rocky Mount Toyota Certified includes the Lifetime Powertrain warranty coverage at no additional cost. $1,199 Wrap coverage not included. While great effort is made to ensure the accuracy of the information on this site, errors do occur so please verify information with a customer service rep. This is easily done by calling us at (252) 557-1462 or by visiting us at the dealership. By submitting your information, you consent to receive all forms of communication including but not limited to; phone, text, email, mail, etc. Message and data rates may apply. Consent to these terms is not a condition of purchase. You may opt out at any time. MSRP pricing excludes $1,996 dealer installed accessories after the $1,000 finance discount of Premium safety package and dealer added accessories (All weather mats, hand painted pinstripe, wheel locks, nitro filled tires). All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. MPG disclaimer: Based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle. Lifetime Warranty subject to terms and conditions. Lifetime Warranty available on vehicles 2018 and newer and under 100k miles and does not include European makes. Price based on financing being arranged through dealer; otherwise price may be higher, call dealer for details. Please contact dealer for Price for in-transit vehicles.